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Who indeed?

What better name for the queen of Yay than Lisa Clapper?

I started the Yay Collective in the middle of 2017 with Frances from The Philadelphia School as client/champion/collaborator
/friendspert. Remind me to tell you that story over coffee or wine.

I’ve honed my craft and stoked my yay over two and a half decades or so of seeing possibilities and articulating brand expressions in, out and all around a ridiculously diverse set of brands, buildings and organizations. And all kinds of fascinating people.

You can go directly to Yay or find me consulting within and as part of a number of collectives, consortiums, agencies and like-minded cohorts including Great Mondays, Crenshaw Marketing, First Launch Productions, and Shion Studios.

I’ve been honored to create strategies and stories for people like The “thinking while drinking at the same time” tinkerers of the Exploratorium. The whole-hearted and goodness purveyors of Jersey Mike’s and New Leaf Community Market. The globally-inspired kids clothing company Tea Collection. The retro positive fashion community of Modcloth. Myriad healthcare companies, educators and non-profits. The about to be game-changing marketing agency that connects technology and Fortune 1000 companies to Silicon Valley's top marketers Traction Hero, where Great Takes Character. Guess who wrote this playful and intentional Why Us for the playosophers of Gymboree Play and Music?

Was that before or after I met Rainey at the intersection of rigor, woo woo, purpose and play, on the way to articulating her new wellness by design venture, Figure 8 Studio? It matters not, because if you’re still reading (um, yay), I’d be happy to tell you a story or seven about some of the stories I’m in the middle of telling — in conversation or on The Yay Show, which is a whole lot like a conversation.

What’s the Collective all about?

It’s a vibe. A state of mind. A state of being.
A connection to something bigger than each of us and at once inclusive of all of us.
You are already in it. 

It’s all the people on your particular road of yay. It’s you.
It’s friendsperts (mentioned above too) who can take you different places.
Get real coaching for your team. Visual storytelling. Bold creative.
Be yourself and be seen like I am all over this site with Laurie B. Photography.
Envision a beautiful and strategic website. Design with an eye towards yay.

Get supported by and with the power of women to create positive change.
Advised and catalyzed to change the changing of the climate. Live a moment.

Upward dogged and wined (not usually at the same time). Shined in your skin.

The Yay Collective does not aspire to be an agency, but we do have agency.
It’s clear and free and far far from hive minds and queen bees. 

An open invitation to elevation.
Inside a virtuous circle of high vibrations and spirit-level connections.
Waking up and saying Yay. In the here and now of today.

A Collective of Ongoing Yay