I create strategy
and storytelling that
expresses your Yay.

What’s Yay?
Your highest level of awesome. Your super power.
The essential need the world has that you fill.

I will:
Uncover your hidden gems and polish them into stories
yet untold.
Get you out of your head and into your wild heart.
Guide you into the eye of the hurricane and out of the storm.
Go bravely and fully with you into the great Yay open of
clarity, revelation, joy, mastery, enlivenment, elevation and genuousity.

Why does Yay matter?
It’s high time to talk and be human, connective, real, wholehearted and full of possibility. To bring more Yay and more Collective to this world. To get underneath the surface and truly tell and align the humans and stories of humans and organizations with the humans and stories of the people to and for whom that matters and resonates with (or could if they knew about it).

Why the Yay Collective?
I’ve been there hundreds of times in all kinds of conditions. With thousands of people. Lost and found. I know there’s always a way out, a break through, an untrod trail. I guide from the side, the front, the back, the middle. I never ever leave anyone behind. I do everything with a genuine, generative, curious, and upbeat vibe (genuousity). The Yay Collective is a convivial, forward-facing place and space where revelation and clarity come alive. And there’s a great collective wave of positive energy and people coming along with me.

Who are you?

I’m especially stoked when I can unite my super powers with other rad women running companies, enveloping sweet C Suites, challenging convention, doing it with and for other rad women.

And I rock hard and convivially with any kind of present, free-flying, freak flagging, up-for-anything, engaged, empathetic, inventive, learning, optimistic, forward-facing, yay-leaning human, organization, brand, team, spirit, collective or business.

Yay comes most into play when:

  • You are starting up, shifting, clarifying, meandering, merging, conjuring, creating, revelation roading.

  • Concocting, thinking, launching, rethinking, relaunching, rebranding, retooling, coming close to getting close to getting clear.

  • You’re just thinking about thinking about any of that. Whether it’s inside when nobody’s looking or out loud when everybody’s listening.

Whether on the fly, in the moment, or building over a few months or years, I will meet you where you are, bringing a decidedly different view (or two). I will see, hear, feel and understand the deep and wide truth of you. So you can say you, as you. In the highest kind of way. To the people that matters most to.

Wake up and Say Yay


Don't just take my word for it. I’ve done this before, once or twice.


"It's been an amazingly refreshing experience. You achieved a deep understanding of us in a short period of time – a spirit level connection of getting us – and translating that into little gems of phrases that make us feel so much."

/  Frances Hoover, as Head of Strategic Advancement, The Philadelphia School/

"It’s brilliant brand strategists like Lisa who uncover, craft, cut and polish your brand so it shines. A rare mix of creative enthusiasm meets MBA, Lisa understands and can translate your business challenge into brand strategies that forge connections. Spend two minutes with her,
and you’ll know exactly what I mean." 

/  Scott Burke, Managing Director, Rec SF /

“It’s brilliant. We are blown away. In a million years, we would never have come up with anything close to this fresh, creative, human, and exciting. There is so much meaning and emotion in these four simple words.”

/  Karli Slocum, as Sr. Director, Consumer Engagement and Experience, Myriad Women’s Health /